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Volvo aims to sell 150 units of luxury wagon
KUALA LUMPUR: Volvo Car Malaysia Sdn Bhd aims to sell 100 to 150 units of its latest compact premium wagon Volvo V50 2.0 PowerShift annually for the next two to three years.
The new model would account for 10% to 15% of its target sales of 1,000 cars yearly for the same period, Asia region president Goran Larsson said after the launch of Volvo V50 2.0 PowerShift yesterday.
The previous model sold fewer than 100 units in 2009 but Volvo is confident the global financial crisis will not take its toll on 2010 sales with predictions in line with Frost & Sullivan’s forecast 4.5% growth for the local car industry this year.
Volvo sold 600 cars in all ranges in 2009 and expects stronger sales coming in the second half of 2010.
On its sales target for the next three years, Larsson said: “We are keeping a conservative figure for sales because the market is unpredictable.
“Volvo needs to bring in new ranges to our product line to enable growth.
“We also see a huge demand from the younger generation for the Volvo V50 2.0 PowerShift.”
Volvo is currently ranked 6th in the premier car segment and has dealers in Kuala Lumpur, Selangor, Penang, Ipoh, Malacca, Johor Baru and Sabah.
The Volvo V50 2.0 PowerShift is believed to be Malaysia’s only luxury wagon. The car is now available in Volvo showrooms in the Klang Valley and nationwide from Feb 1. It is priced at RM185,950 (RM189,950 in east Malaysia) on the road without insurance.
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